New K101 Creations

This week I updated Kara's 101 Creations, LLC hand-made gift and scrapbooking web site with custom made invitations. Kara has been a customer of Budget Homepage since May 2009. Her web site is doing well with Google Adwords. Just this month her text ad generated over 1700 impressions per day and 44 clicks. This blows away any of the other ad campaigns that I have running. Clearly the type of product you are selling makes a difference in how many impressions an ad will generate.

It doesn't hurt for a web designer to review SEO tips every so often. Search engine optimization doesn't happen by accident. As I was reading some of the tips, I noticed that you really have to create a balance between human visitor and search engine. Each one is expecting to find information in a certain location. Often search engine requirements drive placement of information on a web site. How much you know about SEO can strongly affect your web design strategy. Everyone wants lots of visitors to their web site, but with millions of web sites out there, you need to keep raising the design bar just to stay competitive. That's why I tell my clients not to rely only on search engines to draw traffic, you must also use other marketing channels to promote your web site. A small business has to be very savy about marketing. How you promote your product or service can mean the difference between success and failure.